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The spring state child's shoe take a business enterprise into ages of"comic and animation marketing"

8. září 2011 v 4:10


Currently local child's shoe's taking is being placed in to consume a high speed growth to expect, the spring state child's shoe took a business enterprise to also get into a white-knuckle competition.Recently, the spring state shoe take a business enterprise to hold hands comic and animation brand to develop new marketing strategy in succession.

Recently, Euro-American group dragon in Fukien declares, its underneath diagram diagram child thing brand will with top the shows regiment cooperate once again and release big ear diagram diagram third together, and will see to take turns to broadcast with place television station in the Yang continuously for three years.Euro-American group dragon's president Chen faithfully tells a reporter:"Know to all, 《 big ear diagram diagram 》is an animated cartoon that is deeply liked by Chinese teenager's child, have very high viewer rating, the lovely image of big ear diagram diagram has already gone deep into each child's in the mind and cooperates with local independent cartoon brand, on the other hand not only can ask for help of big ear diagram the diagram builds up the image of business enterprise brand at the popularity in the consumer's heart, on the other hand also can arouse our country diversified development of the independent cartoon brand."

Hold the hand comic and animation industry to avoid to turn competition to have become a child with quality thing business enterprise in fact the new choice in recent years.Make use of a comic and animation to promote a product competition ability, this early has results to show an achievement case in the spring state. In 2008, the spring state son Yan the light work, a pack that processes for Disney, Barbie doll sticking card bag business enterprise, suddenly spend 180,000,000 dollars investment animation continuous play 《Yan tail Xia 》 and spread out from here a with toy, the clothing, stationery and child athletics thing, multimedia is main industry chain, and arouse a business enterprise from the product change of manufacturer for the brand operator.There is China melting group to get sea Er later on group underneath comic and animation cartoon brand authorization, hence hold hands the comic and animation expand the unrest of market to play more strong more.

At the beginning of this year, the animated cartoon 《hero rice bear 》 just the be over saw broadcasting of little son channel in the Yang and aroused extensive concern in the industry.Connect down, the slice of will still just the television station of Peking and Zhejiang Wei see, Hunan Wei see to etc. more than 200 place sets and video frequency website to broadcast.Is the first to send independent children's clothes brand"hero rice bear" to create by Fujian province together the animated cartoon combine a central television station first showing, the spring state prosperous gram of shoe took limited company to found a real meaning inside the industry last comic and animation marketing first river.

Recently, the clothing played skin by small the stone lion City knits to build a limited company, the spring state effort comic and animation the limited company and Yang sees an animation consociation creation of Chinese children's clothes profession head the department 3 D animated cartoon 《is small to play skin 》 also uncovered a veil.Uneven skin tone can be the result of post-inflammatory hyper-pigmentation caused by acne lesions or scarring; irritation caused by shaving,nike shoes; harsh skin care products or chemically unbalanced cosmetics. The irritation can stimulate melanin productionThe clothing that the stone lion City is small to play skin knits to build limited company president Huang Qing Miao to point out, the business enterprise will get into "comic and animation marketing" ages, take 《is small to play skin 》 as to carry a body, promote a small very naughty brand popularity, good reputation degree completely, strengthen small very naughty brand influence.

Moreover, after five little Long Jin Jin, Wei Wei and card card, cc and Long Long of"gold Wei card west dragon" came out,More mysteries and new treasure will be discovered in adidas forest hills, and a fantasy world will be presented with you. in the near future take the card west dragon of Long Wu Xiao as script together animated cartoon will also publish.The Jin gold Wei athletics thing in river City limited company the related representative director said, five little comic and animation dragon's designs were the core links that western card brand dragon expands, surrounded this center, card west the dragon will mold image, the product development apply to comic and animation profession development etc. each realm, open a brand comic and animation marketing whole modern eras.

Big Tang international general manager piece the strategy that is gorgeous to mean, across the transplant type of profession strong cooperation, make use of comic and animation means again to carry on a product marketing, will make the products much some easily, the pleased cultural content be more easily accepted by the consumer.Can help a business enterprise to quickly develop to strengthen.There is a professional also pointing out, the brand of child's thing turns a marketing to still keep belonging to an entry-level stage in the domestic, each manufacturer lacks to systematize understanding to the brand marketing and still is placed in a simple establishment cartoon image stage."Usually business enterprise pays attention to a surface layer time usage and has no deeper content to combine.Because lack to go deep into comprehension to the cartoon image, a lot of business enterprises only are limited by LOGO and head to be like to the exploitation of cartoon image, but in the aspects of combining a broadcasting of animated cartoon to do a built-in marketing and combining the development of animated cartoon follow-up product chain operating promoting sales strategy and terminal expansion, combining personality characteristic and favour of cartoon character to develop a new product waiting, usually become one big soft rib, the business enterprise spends a huge sum of authorization expenses, but the effect didn't be like person's idea."The piece is gorgeous to say.

 

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